TEO YU SIANG
UX Projects
ENDOWUS Invest 2.0
Providing advice and changing behaviour with the redesigned investment flow.
+24%
Invest rate
1.6x
Adoption of Flagship product
Faster subtitle creation at VIKI
Wizard of Oz experiment to validate our big bet idea.
+61%
Turnaround speed
+16%
Subtitle creation speed
Redesigning Explore
Changing behaviour and improving conviction through intent-based explore.
+29%
Goal creation rate
1.5x
Adoption of Flagship product
ENDOWUS Invest 2.0
Providing advice and changing behaviour with the redesigned investment flow.
+24%
Invest rate
1.6x
Adoption of Flagship product
Faster subtitle creation at VIKI
Wizard of Oz experiment to validate our big bet idea.
+61%
Turnaround speed
+16%
Subtitle creation speed
Redesigning Explore
Changing behaviour and improving conviction through intent-based explore.
+29%
Goal creation rate
1.5x
Adoption of Flagship product
ENDOWUS Invest 2.0
Providing advice and changing behaviour with the redesigned investment flow.
+24%
Invest rate
1.6x
Adoption of Flagship product
Faster subtitle creation at VIKI
Wizard of Oz experiment to validate our big bet idea.
+61%
Turnaround speed
+16%
Subtitle creation speed
Redesigning Explore
Changing behaviour and improving conviction through intent-based explore.
+29%
Goal creation rate
1.5x
Adoption of Flagship product
Writing
Testimonials
“Yu Siang is highly detail-oriented and effectively leads and owns design outcomes. He provides actionable feedback during crits and retros that elevate the team’s maturity.”
Gladys Foo
Product Designer
“I really appreciate Yu Siang’s openness to feedback — thoughtful and deliberate, presenting multiple design options alongside rationale. His ability to clearly articulate his thinking makes collaboration seamless.”
Sheryl Choong
Head of Client Advisory
“He’s very good at copywriting. He’s also leading the effort to organise user testing. I appreciate his ability to operate at both the high level and the details as well as to lead a more holistic design process that will improve Endowus for the better.”
Jihyun
Product Lead
“Yu Siang has the rare ability to translate highly technical logic into a beautiful, cohesive client experience. He makes the most complex parts of wealth management feel simple for our users.”
Joan Cheong
Product Lead
“Yu Siang is highly detail-oriented and effectively leads and owns design outcomes. He provides actionable feedback during crits and retros that elevate the team’s maturity.”
Gladys Foo
Product Designer
“I really appreciate Yu Siang’s openness to feedback — thoughtful and deliberate, presenting multiple design options alongside rationale. His ability to clearly articulate his thinking makes collaboration seamless.”
Sheryl Choong
Head of Client Advisory
“He’s very good at copywriting. He’s also leading the effort to organise user testing. I appreciate his ability to operate at both the high level and the details as well as to lead a more holistic design process that will improve Endowus for the better.”
Jihyun
Product Lead
“Yu Siang has the rare ability to translate highly technical logic into a beautiful, cohesive client experience. He makes the most complex parts of wealth management feel simple for our users.”
Joan Cheong
Product Lead
Side projects
