Teo Yu Siang

Staff product designer @ Endowus. I love making beautiful and meaningful things.

10+ years working on products that positively impact the world. My degree in accountancy makes numbers love me.

Hobbies include writing, taking photos and spending time with my dog. I care about LGBTQ+ advocacy in Singapore.

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UX Projects

UX design

ENDOWUS Invest 2.0

Led the design of the investment recommendation flow at Endowus. Increased investment rate by 24%, increased adoption of Flagship product by 1.6x.

UX research

Speeding up subtitle creation at VIKI

Wizard of Oz experiment to validate our big bet idea. Validated a 61% increase in turnaround speed.

More case studies coming soon…

Writing

Much of today’s CONSUMER AI is missing the mark

HOW TO INFLUENCE the product roadmap as a product designer

IMPROVING MOH’s quarantine order notification: a UX writing case study

Everything you NEED TO KNOW about designing for web typography

Singapore’s NEW TRAIN DISPLAYS have serious design issues. Here’s what we can learn.

MATERIAL DESIGN and the mystery meat navigation problem

WHAT IS design thinking and why is it so popular?

Side Projects

Branding

Brand new smile: MOTHERSHIP rebrand

New brand identity and website for Mothership, Singapore’s most popular digital-only news platform.

Illustration

Building SINGAPORE

Investigating the histories of 50 buildings in Singapore, for a more introspective celebration of the nation’s 50th birthday.

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Website designed & coded by me