I'm Yu Siang, a visual designer based in Singapore. I love making pretty and meaningful stuff, like illustrations, logos and magazines, and I'm particularly interested in UX design.

I graduated with a Bachelor of Business Administration (Accountancy). Which means I can converse with you about kerning, white spaces, conversion funnels and profit margins in the same breath—if I inhale deeply enough.

I created a project called Building Singapore, born out my love for the country. I also publish my own webcomic. This website is coded by me.



H
D

TEO YU SIANG

AGO Report 2016

Accounting reports should be pretty, too

Web Design, Coding

Every year, Singapore's Auditor-General Office issues an audit report detailing instances of weak governance in the Government. The bummer? It's in 60 pages of audit-lingo. This calls for a designer with audit knowledge to create a microsite, using beautiful graphs and bullet points to summarise 60 pages of boring but important revelations. This is a personal passion project not endorsed by the AGO or Government.

Go to website

Building Singapore

Building Singapore

Illustration, Web Design, Coding

Singapore's 50th birthday is here. But when most (read: state-driven) celebrations are self-congratulatory, something needs to be done. Building Singapore is born out of a desire to celebrate the nation's 50th birthday in a more introspective and honest way, by looking at 50 buildings in Singapore and how they tell a different story. Sometimes, history is literally etched in stone.

Learn more

Go to website

What if stat boards had hipster logos

What if stat boards had hipster logos?

Logo

Singapore stat boards: they're like our primary school disciplinary masters. Yes, we have them to thank for maintaining order, but at the same time they need to quit telling us what to do. But what if they were given a fresh, hipster identity – will it make them more likeable? Probably not, but they'd at least be much more eye pleasing.

Learn more

A company booklet you will actually wanna read

A company booklet you'll wanna read

Print

2359 Media needed a booklet to showcase the awesome mobile solutions they've developed, so I designed and wrote their corporate booklet magazine, a publication so pretty you'll actually feel like reading it.

Learn more

SG Tipsy Trivia

SG Tipsy Trivia

Logo

SG Tipsy Trivia, Singapore's only regular Singapore-themed pub quiz, needed a new look that is clean and reflects its proclivity towards getting drunk.. on love for trivia. With a can of beer in hand, I created a slightly hipsteresque logo that has equal parts of brain and booze.

Learn more

Types of People

Types of People

Poster

What type of person are you? That question can actually be interpreted in two different ways – especially if you're a designer. Types of People is a series of typographic posters that anthropomorphises typefaces and re-imagines them as, well, different types of people.

So the next time someone asks you just what type of person you are, you can say that you’re totally a Gotham. Or a Helvetica. Just don’t ever be a Comic Sans.

Learn more

Hey, you.

Let's create something crazy awesome together. World domination via wicked design is just an email (and a coffee) away.


Contact me (psst i like latte)